Маркетинг
Assistant Manager Digital Marketing
The Leela Palaces, Hotels and Resorts · Mumbai, Maharashtra, India · Не указано
Зарплата не указана
Position: Assistant Manager – Digital Marketing Department: Digital Marketing Role Overview The Assistant Manager – Digital Marketing will support digital revenue growth through performance marketing, organic search, content and customer engagement initiatives. The role focuses on driving direct bookings, generating qualified leads, improving conversion rates and maximising return on marketing investment while maintaining the brand’s luxury positioning. Education & Experience Bachelor’s degree from an accredited university, preferably in Business Administration, Marketing, Hospitality or a related field. 3–4 years of relevant digital marketing experience. Experience with a digital agency, hospitality company, or servicing hospitality, travel and tourism brands is preferred. Demonstrated experience in managing campaigns, analysing performance and delivering measurable business results. Key Responsibilities 1. Performance Marketing & Budget Management Plan, execute and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads, DV360 and other relevant platforms. Manage allocated budgets across properties, campaigns and channels in line with business priorities. Monitor campaign spend, audience targeting, bidding and creative performance to improve return on ad spend, cost per acquisition and lead quality. Support acquisition, remarketing and affiliate marketing programmes to drive direct bookings and incremental revenue. 2. SEO, AEO & GEO Drive the execution of Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives with agency and internal teams. Conduct keyword research, identify content opportunities and coordinate on-page and technical improvements. Improve visibility across search engines and AI-powered discovery platforms through relevant, well-structured content. Track organic traffic, search visibility, engagement and conversions to assess effectiveness. 3. Content & Website Optimisation Coordinate the creation and optimisation of blogs, FAQs, landing pages and website content to support organic growth and campaigns. Ensure content reflects brand guidelines, guest needs and relevant search intent. Review website and booking journeys to identify opportunities to improve usability and conversion. Coordinate A/B testing of landing pages, calls to action, forms and campaign messaging. 4. Customer Engagement & Retention Execute lifecycle marketing campaigns across email, WhatsApp and other relevant channels using platforms such as Netcore, MoEngage or CleverTap. Support audience segmentation, automated journeys and personalised communication to improve engagement, repeat bookings and retention. Use first-party data to strengthen audience targeting and campaign relevance in line with consent and data privacy requirements. 5. Analytics & Reporting Track and analyse campaign and website performance using Google Analytics 4, advertising platforms and reporting dashboards. Prepare regular reports with clear insights, recommendations and action plans. Monitor revenue, direct bookings, conversion rates, acquisition costs, return on ad spend and qualified leads. Coordinate with technology and agency teams to validate tracking, troubleshoot discrepancies and improve reporting accuracy. 6. Cross-functional Collaboration Work closely with Corporate Marketing, hotel marketing teams, Revenue, Reservations, IT, Product and external agencies to align campaigns with business objectives. Translate business requirements into clear briefs, timelines and deliverables. Collaborate with Product and technology teams to improve landing pages, booking flows and the overall guest experience. Monitor digital trends and evaluate relevant tools, platforms and tactics to improve performance. Required Skills & Competencies Hands-on knowledge of Google Ads, Meta Ads, Google Analytics 4 and SEO tools. Familiarity with LinkedIn Ads, DV360, marketing automation platforms and conversion optimisation tools. Understanding of content marketing, UX/UI principles, attribution and conversion rate optimisation. Strong analytical skills, with the ability to translate data into practical actions. Good communication, agency coordination and project management skills. Ability to manage multiple campaigns and stakeholders with attention to detail and commercial priorities. Key Success Measures Growth in direct booking revenue and qualified leads. Improved return on ad spend and acquisition efficiency. Growth in relevant organic traffic and search visibility. Improved website and booking funnel conversion rates. Effective execution of customer engagement and retention campaigns. Timely campaign delivery, budget control and accurate reporting.
Дата объявления: . Проверь актуальные условия в первоисточнике.